Maybe you have seen our former green on green Winters Friends of the Library Logo over the years. Maybe you haven’t.
Our all volunteer organization runs an amazing number of programs, events, and fundraisers to serve all ages in the community on all volunteer power. And we are an unusual Friends of the Library group in that our mission goes beyond library support. So our many varied, volunteer created materials did not always include the logo or have a consistent look.
Participating in the Big Day of Giving campaigns and trainings have taught us how important it is to have consistent branding and a logo that conveys the spirit of the organization to the members and donors you are hoping to attract. It must also display well at the sizes required in social media images, web search
As we’ve worked to reach a broader cross section of the community and collaborate with other organizations and businesses, we learned that not everyone knew just who the heck “WFOL” was or what we did.
We would hear again and again,
“ Oh, Winters Friends of the Library organize the Family Holiday Festival?”
“I didn’t realize the Gazebo Concerts was done by Winters Friends of the Library”
“Yes, all my children have received Books for Babies Boxes, that’s a Winters Friends of the Library program?”
Yes, I’ve been to the ________________, but I didn’t realize that Winters Friends of the Library developed that program.
We wondered what we could change to help people know what Winters Friends of the Library does and how they can get involved? How could we make it easier and more consistent for our enthusiastic volunteers to design materials to make it easier for everyone to recognize our WFoL programs or events?
- Design a new logo that better represents the breadth of our mission and community.
- Always include the logo, fonts, and coordinating colors on posters, images, media profiles, informational and marketing materials.
A great thank you to board member and graphic artist Patty Graves, for volunteering to design our new logo.
Inspiration for the colors comes from our beloved Winters Friends of the Library t-shirt graphic designed by cartoonist Bob Armstrong
The circle of colorful slightly open books captures both the spirit of creativtiy and community along with the focus on literacy and library in our mission.
We plan to start the transition the the new logo with our upcoming membership drive, and will continue to update materials and the webaite in the early part of the year.
Please keep on the look out for our new logo and support our mission and community by becoming a member of the Winters Friends of the Library.
Would you like to volunteer and add your skills to the communications team? Find out more about volunteering here.